Common Good Human Resources

A full brand build for a values-driven HR consultancy in the South West. This project focused on creating a visual identity that feels equal parts professional, personable and polished — a blend of smart business energy with a hint of girlhood warmth.

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​Using a bold serif logo, a pink-and-green palette, and a clean, modern type system, the brand was designed to stand strong across digital and print. I built out the complete style guide, logo variations, colour codes, typography, and real-world mock-ups to show how the identity performs everywhere from social tiles to merch.