Common Good
A bold, polished brand for a HR consultancy that’s anything but boring. I built a confident serif logo, a punchy pink-and-green palette, and a full style guide that keeps everything looking sharp online and in print.
Clean, modern, a little bit girlhood, a little bit corporate — and totally unforgettable
ROWE
When a Perth-based holistic nutritionist was preparing to launch her new business, she needed a brand identity that would feel both professional and deeply personal. I delivered a complete set of branding essentials — including logo design, colour palette, typography suite, brand guidelines, business cards, and social media templates — ensuring she had everything to launch with confidence.
The Hustle
The Hustle is a project close to my heart — a brand I created from the ground up while I was undergoing cancer treatment, designed to help support people going through similar challenges. I developed everything: branding, e-commerce website, merch with fun illustrations, and a fully stocked online store. This project not only showcases my full skill set, but also my belief in using design to make a genuine, positive impact.
Gage Roads
For this beer brand’s marketing proposal, I created a series of raw, sketchy illustrations to help visualise potential installations across various venues. The style was intentionally loose and hand-drawn to keep the concepts playful and approachable, while still aligning with Gage Roads’ bold, coastal brand personality. These visuals helped the team pitch ideas in a way that felt creative, authentic, and easy to imagine in real spaces.
Paint Plot
Paint Plot is a paint-by-numbers company that wanted a fresh, cohesive identity to match their creative concept. I delivered full branding — including logo, style guide, packaging design, website assets, and catalogue layout. The design direction balanced clean minimalism with pops of colour to reflect the joy of creating, while ensuring the brand stayed consistent across every touchpoint, from box to browser.